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Indranil Gupta

The author is Founder Director & Chief Executive Officer of BrandNEW Associates Private Limited

Latest Articles By Indranil Gupta

Championing A School Brand From Within

Indranil Gupta

A brand's performance and sustainability primarily rests with the inner core of those who represent it - its champions from the internal organization; in a school context - the management, teachers and current students

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Start-up (Or Meltdown) Of A US President

Indranil Gupta

Brand Trump and brand America are headed for either a classic cultural clash or a surprising cultural fusion and evolution

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The Start-Up (Or Melt-Down) Of A US President

Indranil Gupta

Donald Trump's track record has quintessentially been that of an aggressor. He has built his real estate empire as a marauder

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