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Imrana Khan

Imrana Khan has over 13 years of experience in B2B marketing and communications. Currently, she is working with HCL Technologies, a fastest growing IT services company in India, as Deputy General Manager – CTO Communications & Technology Marketing

Latest Articles By Imrana Khan

How Car Windows Will Become An Interactive & Experience-Oriented Channel For B2B Marketers

Imrana Khan

If you are thinking that in-car experience is only for passengers and B2C advertisers, then think again. It has tremendous opportunities for our community of B2B marketing professionals too. Here’s why we should start digging deep, especially now

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Building A Dream Marketing Team: The ‘Master’ Structure

Imrana Khan

The performance of your campaigns is dependent on the ability of your team. So, build a dream team. One of the key starting points is defining the structure of your dream team based on your business goals. This article is an effort to help you provide with a master structure that can be modified as per your situation and needs

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Free Marketing Tools For Your Start-up

Imrana Khan

Being an entrepreneur, marketing is close to your heart. You want your start-up to get as much visibility as possible. You have the craziest ideas that you think will hack the business growth. However, your challenge is the lack of funds. This article is an effort to mitigate a portion of your challenges by enlisting all free and frugal marketing tools that you can leverage to drive your creative ideas

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Indian Start-ups Need ‘Growth Hackers’ To Sustain

Imrana Khan

Great on-boarding experience, regular follow-ups, and frequent offers will help you retain customers. Keep guiding them. Giving them more. Make them come back

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