Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print

Harsh Pamnani

The author is a Marketer & Author. He is an alumnus of XLRI, Jamshedpur

Latest Articles By Harsh Pamnani

8 Rules Of Positioning

Harsh Pamnani

In a market crowded with a lot of brands offering similar products, a good positioning makes a brand and its products stand out from the competition

Read More

Differentiate With Delight

Harsh Pamnani

It is important for marketers to remember that empathy is an important factor to be included in their brand experience

Read More

Marriage Of Marketing And Technology

Harsh Pamnani

Let's have a look at a few factors that show powerful collaboration of marketing and technology as a couple

Read More

10 Things Brands Can't Take For Granted

Harsh Pamnani

New trends, evolving customer expectations, unexpected competitor moves and many other endless possibilities keep on creating new challenges for marketers and new perceptions about their brands. Let's have a look at a few important factors that marketers can't take for granted while managing their brands in dynamic market conditions

Read More

Importance Of Corporate Image

Harsh Pamnani

Corporate image is one of the most important assets of an organisation. It acts as a comfort factor for customers and assures them that they are buying from the best

Read More

Orchestrate Brand Experience

Harsh Pamnani

An orchestra is a large group of musicians who play a variety of different instruments such as violin, flute, piano, drums etc. in harmony. Orchestras are led by a conductor who directs multiple musicians with movements of his hands and arms

Read More

From 'More Marketing' To 'Better Marketing'

Harsh Pamnani

It is important for marketers to think about quality of their marketing efforts rather than quantity

Read More

Marketing Secret For Building Brands

Harsh Pamnani

One of the major roles of marketers is to spread their brands and for that they have to keep their customers & prospects engaged through various channels such as advertisements, useful content, PR and events

Read More

David & Goliath: Relationships Keep On Changing

Harsh Pamnani

Harsh Pamnani For many years, we have heard about relationship of rivalry between David & Goliath. David was a little shepherd kid, and Goliath was a strong and giant warrior. Though, David didn't have experience using weapons and battles with warriors, he had experience of defending his flock against animals such as lions and bears. He picked up a few stones from ground, put them in his sling, rolled it around and let it fly to hit the giant Goliath between the eyes. With this unexpected attack, Goliath fell on the ground and David killed him with sword.

Read More

Role of Associations In Building Brand Perceptions

Harsh Pamnani

Harsh Pamnani & Rohit Kapoor When you find brands with similar features, prices, & advertising then how do you choose a brand over others? Mostly you buy based on the reputation of the brand. Sometimes, you even buy products of better brands at higher prices though they serve the same utility served by lesser priced brands.

Read More