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Harminder Sahni

Sahni is Founder and Managing Director, Wazir Advisors

Latest Articles By Harminder Sahni

Sustaining A Brand

Harminder Sahni

Since the book is centred around the idea of growing brands, it has a fairly long-term view and runs down the idea of tactical, short-term and promotional advertising. It does make sense with the data shared along with the arguments. But one is not fully convinced

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