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Hamsini Shivakumar

The author is leading semiotician and director, Leapfrog Strategy Consulting

Latest Articles By Hamsini Shivakumar

Reverence Code & The Tata Battle

Hamsini Shivakumar

Two weeks ago, the Indian business world was rocked by the instant dismissal of Cyrus Mistry as Chairman, Tata Sons and the manner in which it was done. Use of stealth and subterfuge in a board meeting had not been expected from the hallowed institution of the Tatas

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The Reverence Code And The Tata Succession Battle

Hamsini Shivakumar

In the Tata Sons boardroom battle, the divide between the traditional power codes and the modern ethos is clearly visible

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Does Topicality Strengthen A Brand's Symbolic Strength?

Hamsini Shivakumar

The current trend is for brands to link themselves to the Rio Olympics and to the ongoing paralympics to achieve their corporate or brand objectives

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A New Imaginary Of Power In Cricket

Hamsini Shivakumar

The Lodha Committee seeks to replace this monopolistic and hegemonic model with the trusteeship/stewardship model of exercising power over cricket

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