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Gopinath Menon

The author is a Delhi-based business strategist

Latest Articles By Gopinath Menon

The Growing Business Of God

Gopinath Menon

As India prospers there is a silent discipline which is making waves without many noticing its power, impact and consequences. This piece might not be appreciated by some, as the business of God, and all that is around it has always been shrouded in secrecy, curiosity, and mystery

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The New Stakeholders Of Democracy

Gopinath Menon

If we look at the big media houses now... the control knobs have changed, the business models have changed...

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‘Melody’ Brand Of India

Gopinath Menon

Dev Anand, Raj Kapoor, Bimal Roy and Hrishikesh Mukherjee were the greatest brand managers of melody

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The Third Eye: The Theory Of Political Brands

Gopinath Menon

The AAP brand under Kejriwal is perceived as brilliantly opportunistic, dictatorial and believes in politics of grievance

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Receptivity Of Medium, Message Or Messenger?

Gopinath Menon

We certainly are fortunate to have witnessed this societal cornerstone; and we should be grateful to have lived in interesting times

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Advertising: Bright Youngsters Give It A Miss

Gopinath Menon

If there is no unity in different disciplines within the agency, collective remuneration will drop, resulting in drop of passion and the happiness quotient

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Erosion Of A Knowledge Medium

Gopinath Menon

The offset to this is that all stations have the same substandard RJs who lack depth and vision, and only crave to be famous overnight

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Media Man: Oh For My 30 Seconds Of Prime Time!

Gopinath Menon

News has ceased to be about knowledge and information as the editors have disappeared and now the news channels are all about networking and relationships

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