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Gaurav Khurana

Gaurav Khurana is the Chief Marketing Officer and Head of Online & Affiliate Business at PAYBACK India

Latest Articles By Gaurav Khurana

Customer Loyalty In Today's Retail World

Gaurav Khurana

The attraction is in the rewarding nature of loyalty which empowers customers through enriching experiences and also allows them to monetize their purchases by way of receiving 'loyalty points', an alternate tangible currency that can be used to shop and re-engage

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