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Dr. T N Swaminathan

The author is Professor Marketing, Great Lakes Institute of Management, Chennai.

Latest Articles By Dr. T N Swaminathan

Impact Of New Smart Technologies On Supply Chain Industry – Boon Or Bane?

Dr. T N Swaminathan

There is a high expectation that the Supply Chain industry is in for further revolution through the adoption of emerging and disruptive technologies

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Technology In Marketing Communication – Is It RIP For Traditional Media?

Dr. T N Swaminathan

Today the buzz is digital marketing that has shadowed other marketing communication channels

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The Emerging Landscape of E-Retailing & The Millennials

Dr. T N Swaminathan

India's milenials wille drive the e-retailing market and atleast $30 billion e-commerce companies are expected to be created in India by 2021

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