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Dr. Rajeshwari. K

The author is an Associate Professor - Marketing, Great Lakes Institute of Management, Chennai.

Latest Articles By Dr. Rajeshwari. K

Customer Centricity

Dr. Rajeshwari. K

Decisions with regard to all functions can be taken keeping the customer in mind and that provides a long term perspective

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FMCG: From Mixed Reactions In The Last FY To Expectations From This Year’s Budget

Dr. Rajeshwari. K

The FMCG (Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG)) industry is the backbone of equity and human resource markets nationally

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