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Dr. Anubhav Mishra

The author is Assistant Professor - Marketing, IIM Ranchi

Latest Articles By Dr. Anubhav Mishra

Selfie, Emoji And Smartphone, Live In The Moment! The New Mantra Of Young Generation

Dr. Anubhav Mishra

With the emergence of the Internet, the traditional WOM is mostly replaced by the new electronic word-of-mouth (eWOM).

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Sales : Plunging Into Online Mode For Shopping

Dr. Anubhav Mishra

One cursory glance at the newspaper or scrolling down Facebook ads or google can tell you how many brands are offering goodies for consumers to purchase

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