Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print

Dr Sridhar Samu

The author is Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai

Latest Articles By Dr Sridhar Samu

Selfie, Emoji And Smartphone, Live In The Moment! The New Mantra Of Young Generation

Dr Sridhar Samu

With the emergence of the Internet, the traditional WOM is mostly replaced by the new electronic word-of-mouth (eWOM).

Read More

Sales : Plunging Into Online Mode For Shopping

Dr Sridhar Samu

One cursory glance at the newspaper or scrolling down Facebook ads or google can tell you how many brands are offering goodies for consumers to purchase

Read More