The author is Director, Philip Kotler Center for Advanced Marketing is an educationist, an academician by profession. She has worked in various leading institutions in Bangalore, India as an Assistant Professor and has taught varied subjects in the area of Management and Marketing. Dr.Priyanka.P.V has published more than 30 research papers in the field of management in the most leading institutions like Harvard Business School, USA, IIMs, IIT, ISB to name a few. She is authoring 3 books for leading publishers in the world. Dr.Priyanka.P.V has received 8 awards for her outstanding contribution in the area of teaching and research. Teaching and research being her passion, she has excelled in both of the mentioned fields. She has excelled in teaching by using innovating teaching pedagogy and been instrumental in moulding students and making them better citizens of the country.