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Dr M Muneer

The author is the Co-Founder and Chief Evangelist of Medici Institute, a non-profit organisation committed to driving mission-focused governments in India

Latest Articles By Dr M Muneer

Satisfied, But No Buy

Dr M Muneer

To ensure that the retailer site continues to drive revenue, marketers and designers can pay attention to the entire customer experience, evaluating over time and monitoring best practices in the business

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Innovation Training Needs A Rethink

Dr M Muneer

Innovation management needs specialised training and the current methods need a rethink

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So You Think You’re Ready For Board Role?

Dr M Muneer

The best board prospects have demonstrated their ability to contribute beyond their core specialty or operational roles

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Will The WTO Go The UN Way?

Dr M Muneer

As trade is the pillar of economic supremacy, the countries are going to fiercely fight for their advantages

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Start-up India’s Squirrel Syndrome

Dr M Muneer

Delivering big bang results for Startup India will need deliberate focus and here’s a 5-point action plan

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Women At The Top Is Better For Growth

Dr M Muneer

Two leading women – IMF’s Christine and Norway’s Erna – put up a case for accelerating gender equality in labour force that can lead to an estimated 9% and 27% GDP growth in Japan and India respectively. Indeed a strong economic impetus for countries to push the agenda.

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Time For Board Scorecards

Dr M Muneer

Strategy without tactics is the slowest route to victory; Tactics without strategy is the noise before defeat

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2018 Trending @Healthcare

Dr M Muneer

The most attractive customer segment for healthcare marketers is that of educated, affluent, highly informed and involved patients. In order to improve ROI from this segment, marketers need to predict their behaviour in 2018

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The 4Ps Hinder Marketing Integration

Dr M Muneer

Integration is clearly in the hands of educators, not practitioners or managers

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Build A New Capital With A Chanage Mindset

Dr M Muneer

Macro-systemic shifts in ecosystems will take time but we need to lay the foundation now using frameworks such as the BEA

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