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Dr Komal Malik

The author is an Assistant Professor in the marketing area with Amity Business School, Amity University Lucknow campus.

Latest Articles By Dr Komal Malik

Irrationally-Rational! How Marketers Are Influencing Consumer Psyche?

Dr Komal Malik

In a VUCA world where the consumers are experimenters, they are more prone to irrational buying behaviour

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