Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print

Dr Komal Malik

The author is an Assistant Professor in the marketing area with Amity Business School, Amity University Lucknow campus.

Latest Articles By Dr Komal Malik

Irrationally-Rational! How Marketers Are Influencing Consumer Psyche?

Dr Komal Malik

In a VUCA world where the consumers are experimenters, they are more prone to irrational buying behaviour

Read More