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Dr Gaurav Sood

The author is a brand communication professional, consultant and educator with two decade practice of creating strong brands

Latest Articles By Dr Gaurav Sood

Disruptive Innovation Theory Is In Danger Of Becoming A Victim Of Its Own Success

Dr Gaurav Sood

India has a long way to go in creating ideas, products, and services to disrupt the international markets.

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Brand Hacktivism | A Weapon Of Brand Destruction!

Dr Gaurav Sood

Brands need to recognise the power of brand hacktivism and develop integrated social media strategies to diffuse brand's negative sentiments on social media, or pay for the consequences.

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Culture Jamming

Dr Gaurav Sood

The culture jammers force brands out of their comfort zone and branding managers are finding it harder than ever to control the terms of this monstrous brandenstein.

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