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Dr Gaurav Sood

The author is a brand communication professional, consultant and educator with two decade practice of creating strong brands

Latest Articles By Dr Gaurav Sood

Think Big Data: Act Small Data

Dr Gaurav Sood

Big Data is available to all and therefore the same data will give everyone the same generic insights. It's a race to the middle that can dilute brand perceptions and value

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Are Smartphones Making Us Any Less Smarter?

Dr Gaurav Sood

The smartphones have reduced our recall skills as now we don't store data in our memory but store it in our phones or computers

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It’s Time For Plan D - The Digital Transformation

Dr Gaurav Sood

Is your company still thinking of Digital Transformation? Do you have an alternative?

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Fake it 'til you make it:The reality behind fake news

Dr Gaurav Sood

The notion of fake news is gaining momentum due to the power of digital medium that is carrying the news to the people's homes and personal mobile phones

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Peep Into The Psychology Of Internet Trolls

Dr Gaurav Sood

John Suler, Department of Psychology, Rider University has explored factors common to the psychology of Internet Trolls. Gaurav Sood opines

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Brandenstein - The Brand Doppelgänger

Dr Gaurav Sood

Well-intentioned brand creation and nurturing at times yielding mortifying outcomes, an occurrence that is emerging more frequently now than ever before

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Yahoo!...The Rise And Fall

Dr Gaurav Sood

The rise of Google is attributed to Yahoo as it could not decide the future of search and hence did not invest in the same

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Patanjali: Using Innovative Ideologies To Build A Breakthrough Brand

Dr Gaurav Sood

Ramdev not only became a television celebrity teaching yoga, but is sitting on the fastest growing FMCG Company clocking a turnover close to Rs 5000 crore, more than Colgate, GlaxoSmithKline and Emami by this fiscal year

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Don't Make Brand Promises You Can't Keep!

Dr Gaurav Sood

Some consumers avoid dominant brands in order to prevent the development of monopolies, large companies who are suspected of corporate irresponsibility

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Mindshare Versus Mousetraps Marketing Strategies

Dr Gaurav Sood

Mindshare marketing is more perceptual decision whereas mousetrap marketing is more rational consumer choice

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