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Dr Gaurav Sood

The author is a brand communication professional, consultant and educator with two decade practice of creating strong brands

Latest Articles By Dr Gaurav Sood

Peep Into The Psychology Of Internet Trolls

Dr Gaurav Sood

John Suler, Department of Psychology, Rider University has explored factors common to the psychology of Internet Trolls. Gaurav Sood opines

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Brandenstein - The Brand Doppelgänger

Dr Gaurav Sood

Well-intentioned brand creation and nurturing at times yielding mortifying outcomes, an occurrence that is emerging more frequently now than ever before

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Yahoo!...The Rise And Fall

Dr Gaurav Sood

The rise of Google is attributed to Yahoo as it could not decide the future of search and hence did not invest in the same

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Patanjali: Using Innovative Ideologies To Build A Breakthrough Brand

Dr Gaurav Sood

Ramdev not only became a television celebrity teaching yoga, but is sitting on the fastest growing FMCG Company clocking a turnover close to Rs 5000 crore, more than Colgate, GlaxoSmithKline and Emami by this fiscal year

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Don't Make Brand Promises You Can't Keep!

Dr Gaurav Sood

Some consumers avoid dominant brands in order to prevent the development of monopolies, large companies who are suspected of corporate irresponsibility

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Mindshare Versus Mousetraps Marketing Strategies

Dr Gaurav Sood

Mindshare marketing is more perceptual decision whereas mousetrap marketing is more rational consumer choice

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Not So Incredible Aamir Khan

Dr Gaurav Sood

After dropping Aamir as the brand ambassador of Snapdeal, the company says that "It's business and not personal" but should our celebrities be more responsible and watch out for their statements/behavior in public as they are the role models followed by huge fan following

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Pulsing The Market

Dr Gaurav Sood

Pulse Candy came as a disruptor in the market and has huge acceptance, leading to shortage of supply

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Disruptive Innovation Theory Is In Danger Of Becoming A Victim Of Its Own Success

Dr Gaurav Sood

India has a long way to go in creating ideas, products, and services to disrupt the international markets.

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Brand Hacktivism | A Weapon Of Brand Destruction!

Dr Gaurav Sood

Brands need to recognise the power of brand hacktivism and develop integrated social media strategies to diffuse brand's negative sentiments on social media, or pay for the consequences.

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