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Dr Gaurav Sood

The author is a brand communication professional, consultant and educator with two decade practice of creating strong brands

Latest Articles By Dr Gaurav Sood

Marketing In The Times Of COVID–19

Dr Gaurav Sood

it is essential to engage people with emotional & relevant content in these testing times and finally engage them through email marketing as they too want to know what their brand can do for them in these difficult times.

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Plan-D For Management Students

Dr Gaurav Sood

To keep pace with the industry demand for digital savvy graduates and to align with the Industry 4.0, universities across the globe are adopting the education 4.0 model of education. The more intelligent the machine more is the need to produce better competencies to manage them.

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Factors That Matter While Choosing An MBA Program

Dr Gaurav Sood

The right choice has to be eventually justified by “how you spend the two years of the MBA program”.

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Fake News Is A Creator Of Doppelgänger Brand Image

Dr Gaurav Sood

Check the source of information, search and authenticate the source and also verify the content through other sources before making any comment or decision

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How Public Is Your Private Data On Facebook

Dr Gaurav Sood

After realizing what was going on Facebook, government came into action and banned Cambridge Analytica, but it was too late. Facebook users have paid the price of using its services for free

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Why The Experts Keep Getting It Wrong!

Dr Gaurav Sood

Expertise means more knowledge, and more knowledge produces more detail and complication

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CAT 2017: Students Find LRDI Difficult; Reading And Quantitative Relatively Easy

Dr Gaurav Sood

IIM Lucknow, the CAT 2017 conducting authority this time, eased up VARC and Quant. The blocks in LRDI were hardly solvable under time pressure, deciphering the block of information preceding the set of questions was not easy to figure out

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FMS MRIU Professor Shares Strategies To Chart Out Your Performance In CAT 2017

Dr Gaurav Sood

CAT 2017 will be held twice on November 26, i.e. one in the morning and another in the evening slot. Therefore to get comfortable with the exam timings, you should take the MOCK tests in the morning or evening as per your exam schedule

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Think Big Data: Act Small Data

Dr Gaurav Sood

Big Data is available to all and therefore the same data will give everyone the same generic insights. It's a race to the middle that can dilute brand perceptions and value

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Are Smartphones Making Us Any Less Smarter?

Dr Gaurav Sood

The smartphones have reduced our recall skills as now we don't store data in our memory but store it in our phones or computers

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