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Ashwini Pable

The author is Strategic Consultant Director, bluemarlin

Latest Articles By Ashwini Pable

Mistakes Brands Should Avoid this Festive Season

Ashwini Pable

Brands must make themselves available across purchase funnels, while staying tuned-in to evolving consumer psychologies. The mood on the street shows people are struggling to not have the pandemic dominate their lives, while still prioritizing safety.

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Understanding The Psychological Aspects Of Brand Building

Ashwini Pable

Understanding human psychology and how it affects consumer behaviour forms the foundation of building brand resonance so even as consumers shift between multiple platforms, the brands they love to stay with them.

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