Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print

Ashita Aggarwal

The author is Professor of Marketing Department and Chairperson PG-MPW at SPJIMR (S.P.Jain Institute of Management and Research), Mumbai

Latest Articles By Ashita Aggarwal

Samsonite “Kerala Is Open Campaign”: Lessons For Advertisers

Ashita Aggarwal

The campaign was a refreshing change among advertisements focusing on strength, durability and reliability of luggage to a message that urged people to explore ‘a destination’

Read More

We Also Make Tomorrow

Ashita Aggarwal

Strong brands require consistency in communication and certain aspects become core to the brand

Read More

How Consumers Buy? Are You Mapping Your Retail Strategy To Consumer Purchase Behaviour?

Ashita Aggarwal

The markets are changing and so is the way consumers behave and make decisions. Marketers must design a shopping experience where they can win head heart and wallets of the consumers

Read More