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Ashish Mishra.

The author is MD, Interbrand India

Latest Articles By Ashish Mishra.

Evolving from Advertising to Brand Engagement – Why India lags

Ashish Mishra.

Brand Engagement, the future of branding, is both an imperative as well as a challenge for Indian Brands

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Reinventing The CMO By Activating Brave

Ashish Mishra.

The new anatomy of growth in a brave new world. And possibly the redemption for the CMO

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