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Ashish Bhasin

The author is Chairman & CEO, Dentsu Aegis Network South Asia

Latest Articles By Ashish Bhasin

Unseating Top Digital Players In India Will Not Be Easy

Ashish Bhasin

Players in the second-tier may change, TikTok for example is not in the set anymore and there is faster growth of players such as Amazon that will bring it to the second tier. The top two however will not be unseated in a hurry.

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The New Rules

Ashish Bhasin

What a new world order means for Indian media companies, and why Zee’s decision to explore international partners is timely

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Tech To Help Cut Waste

Ashish Bhasin

In the long run, agencies that have mastered the art to leverage this, while respecting the consumer, would flourish

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Understanding Consumers...

Ashish Bhasin

...is most critical for the advertising industry, as is understanding trends, to be relevant in India

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The Desi Opportunity For Outlanders

Ashish Bhasin

India, like most other markets, will always have the best of both global and local. The market is too big, too important and growing too fast for that to not be the case

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