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Arun Pattabhiraman

The author is vicepresident & global head of Marketing at InMobi

Latest Articles By Arun Pattabhiraman

Ad Blockers & Whitelists: A Paradox World

Arun Pattabhiraman

In a world fraught with excessive advertising, ad-blockers allow users a faster, uncluttered experience, while making publishers lose valuable ad money. But a feature within the same software called whitelisting, can prevent blocking of ads if publishers demand. So its important for the industry to move towards more relevant, content-supplementing advertising that users will love

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