Dr Arpita Mukherjee is a Professor at ICRIER. She has several years of experience in policy-oriented research, working closely with the government of India and
policymakers in the EU, US, ASEAN and in East Asian countries.
Indeed, direct selling, which is one of the oldest and most traditional forms of selling provides women with a chance to become an entrepreneur, have financial security and self-confidence.
In order to improve India’s Ease of doing Business Index to 50 and fully enjoy the gains of the GST regime, it is necessary for the new government to address the above issues.
The concept of liberalising single-brand retail trading is a unique feature of the Indian retail policy, as globally, most retailers are multi-brand