Anurag Saxena joined ICLP India recently as Country Head & GM. He is responsible to grow the domestic market, bringing in ICLP’s global expertise of over 25 years, having helped clients on the journey from acquiring customers to transforming them into advocates. With increased commitment to India, he will also spear head India operations, which supports various functions in the ‘customer loyalty’ service chain for clients across the globe. Anurag brings in over 17 years of experience with proven expertise in strategy, execution and service operations. His rich experience includes managing large scale business at ICICI Bank, financial service and loyalty specialist with Deloitte and an entrepreneur where he co-founded frog8, a digital wallet.