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Anu Sehgal

The author is a digital consultant specialising in image management and brand promotion, and a former journalist

Latest Articles By Anu Sehgal

The Pitfalls Of Fake Followers

Anu Sehgal

Businesses paying for followers or giving endorsement deals to people with fake followers are wasting their money

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Rampant Trend Of Fake Followers On Social Media; They Derive No Value For Businesses/ Celebrities/ Politicians

Anu Sehgal

Russia is one of the largest providers of fake accounts in the world. A number of such companies operate in India too who enhance the number of followers on Twitter and Instagram for a small sum of money

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Social Media And Prevalence Of Fake News In Political Campaigns

Anu Sehgal

"Fake News" have found its way in burgeoning social media mainly comprising Facebook, Twitter and YouTube

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What’s Trending? Fake News!

Anu Sehgal

Develop awareness as to which websites are known for spreading “fake news”

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Media Enthusiast Girls Should Get A Chance To Serve The Nation

Anu Sehgal

In India, information on female spies is negligible. Our external Intelligence agency, Research and Analysis Wing (RAW) should also consider hiring women in social media cell & give an opportunity to women to serve the nation

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How Trump Proved His Opponents Wrong

Anu Sehgal

His remarks on Mexican immigrants or Muslims made him even more popular. He was unapologetically racist and he found a section of people who loved him for that

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BW Digital: Social Media Is Mightier Than The Sword

Anu Sehgal

Why is social media effective for politicians? Social media platforms like Facebook, Twitter and YouTube allow politicians to speak directly to voters without spending big amounts on print and electronic mediums

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