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Anoop Karumathil Melethil

The author is Associate VP - Marketing, Maveric Systems

Latest Articles By Anoop Karumathil Melethil

Marketing To The 'Always Connected' Customer

Anoop Karumathil Melethil

With traditional brand marketing moving the digital way, technology players have shown great interest in adopting it to boost their revenue prospects

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Machine Intelligence: Revolutionizing Marketing

Anoop Karumathil Melethil

At a time when online ad spaces are governed by pay-per-click ads, understanding trends indicating likelihood of a person clicking on an ad helps ad platforms optimize the ad mix to display and also make a better judgment on the right ad - right audience mapping

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