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Ankoor Dasguupta

Ankoor is the National Head for Planning & Buying- Digital at DDB Mudra Group. Ankoor brings with him 20 years of work experience through the spectrum of marketing and advertising across functions in print, digital, mobile and events. Ankoor is a firm believer in nurturing relationships.

Latest Articles By Ankoor Dasguupta

Digital Trends - Kal Aaj Kal

Ankoor Dasguupta

Here are the six digital trends that are going to get only bigger

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The 9 Commandments Of Influencer Marketing

Ankoor Dasguupta

The influencers work on engaging stories so that their followers can relate themselves to the brand and gets drawn towards it.

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Kaizen -Towards Agility in Digital

Ankoor Dasguupta

In reality, it is a Japanese literary work that becomes a manual for samurai inspired by Bushido, a code of behaviour that shows “the way of the warrior.”

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Resilience With Digital – Experiences shaped

Ankoor Dasguupta

Given the unprecedented nature of the pandemic and the profound changes it is causing, we believe that harnessing imagination may be just as critical and a point where I find this quote relevant - “Enthusiasm is common. Endurance is rare.” - Angela Duckworth.

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