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Anita Nayyar

The author is CEO - India & South Asia, Havas Media Group

Latest Articles By Anita Nayyar

Reinvention Required

Anita Nayyar

With the advances in technology, and marketers’ ability to harness them, agencies will have to constantly reinvent their structures to become responsive and agile partners to marketers and consumers

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Pros And Cons Of Demonetisation For The Digital Economy

Anita Nayyar

Demonetisation has certainly paved the way to cashless but it will take a much longer time to be total cashless

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