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Anirban Chaudhuri

The author is an advertising and marketing research industry veteran and now teaches marketing at Great Lakes Institute of Management, Gurgaon

Latest Articles By Anirban Chaudhuri

Fooling Around Is Fine, But Avoid Being Foolhardy

Anirban Chaudhuri

From an marketing ROI point of view let the straight faced bean counters too have a hearty laugh at least once every year

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