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Amrinder Singh

The author is Director, Bonn Group of Industries

Latest Articles By Amrinder Singh

Digital Adoption Of FMCG Industry In Advertising And Marketing

Amrinder Singh

Digital advertising and marketing trends in FMCG actually allow the marketers to establish a relationship with the consumers, which was not possible before, besides enticing the consumers to reach the final stage of buying.

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Crisis Brings Innovations: FMCG Industry Outlook In 2021

Amrinder Singh

Food and beverage categories, particularly perishables, saw strong growth as consumers increased their monthly budget allocation for in-home food and beverages.

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Influencer Marketing: An Important Communication Strategy For The Brand

Amrinder Singh

An influencer or blogger world was confined to industries like fashion and lifestyle but as the reach of digital penetration increased, influencer marketing took a leap and started influencing a wide variety of customer base.

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Consumer Trends In FMCG Industry During COVID

Amrinder Singh

The other prominent trends that are impacting the industry globally and in India in the coming months are the following things:

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Covid-19: Creating opportunity for packaged food industry in India

Amrinder Singh

Seeing the change, government and regulatory bodies globally will also strengthen the requirements related to food processing and packaging in order to provide safe food to consumers.

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How Consumers Are Pivoting On Brands That Care And Focus On Health And Wellness

Amrinder Singh

The demand and popularity of the health and wellness trend can be visible across consumer groups, irrespective of their age and gender.

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Bakery Industry And Its Perceivable Future

Amrinder Singh

The changing market dynamics brings with it an array of products for customer loyalty and attention. Here is a look at how the future of the bakery market would be

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FMCG Industry Expectation From 2020

Amrinder Singh

The changing market dynamics bring with it an array of products that compete for customer loyalty and attention. Here is a look at the trends for the FMCG market in 2020

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Future Trends of Consumer Goods Industry

Amrinder Singh

This new trend in sales will offer significant opportunities for DTC retailers and wholesale brands to better control their supply chain operations by cutting out the middleman, or retailer.

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