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Amitayu Basu

The author is the CEO of Numr Research. He has a deep understanding of market research and customer analytics. He was one of the primary researchers in the development of the NPS tool and methodology at Satmetrix.

Latest Articles By Amitayu Basu

Customer Experience Has Become More Important In Digital Banking Era

Amitayu Basu

Digital Banking has improved processes for banks but have created a physical distance with their customers. In this background measuring customer experience becomes challenging and more important.

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