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Amit Khanna

The author is an experienced media and entertainment professional in India. He has worked in Theatre, radio, Music, journalism, television, films and Digital Media for 5 decades. He was also the founder chairman of Reliance Entertainment.

Latest Articles By Amit Khanna

The Future Of Media & Entertainment

Amit Khanna

In a matter of years, Internet (and telecommunication) completely overhauled the way we are informed and entertained

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What Will Marketing Be In 2025?

Amit Khanna

Brand building and customer retention are acquiring a whole new meaning. Yet almost all are underprepared for not only the technology upheaval-taking place but also the very pattern of 21st Century life

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Why Is Indian TV Stuck In A Groove?

Amit Khanna

Big boys like Netflix and Amazon are making the same programming errors as the Indian TV channels, which is giving the local players time to rework their strategies

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So Get Ready For Acquisitions

Amit Khanna

The trend globally will be integrated media and communication companies

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What To Expect In Media In 2018

Amit Khanna

Gaming will be the another media, which will become more layered and complex, as new technologies will enhance user experience

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