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Alex Watts

Watts is Head of Social, Ogilvy Australia

Latest Articles By Alex Watts

Passion, Purpose, Play: Building A Successful Social Brand In 2019

Alex Watts

It’s probably the hardest time for marketers to make an impact, ever. Torn between competing channels and buzzwords, fickle consumers, and contradictory marketing science, we have to navigate a world that challenges us to be faster, smarter, harder working and ultimately sell more. Nowhere is this harder than on social media. The average non-marketer has a similar experience.

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