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Akshaya Vijayalakshmi

The author is is an Assistant Professor in the Marketing area at the IIMA

Latest Articles By Akshaya Vijayalakshmi

Reimagining Packaging By Changing Consumers Behaviour

Akshaya Vijayalakshmi

With increasing understanding among consumers about the negative impact of packaging and new government mandates, it is time for marketers and firms to get innovative about their product placement in the market.

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Here's A Pro-Tip To Marketers: Be Sens(e)ible

Akshaya Vijayalakshmi

The fascinating field of sensory marketing has much to contribute to businesses as well as consumers.

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