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Ajai Kumar Dayal

The author has over 30 years’ experience in managing and consulting on big brands, retail, and ecommerce. He has been a commentator and columnist in many publications.

Latest Articles By Ajai Kumar Dayal

The Tyranny Of Scale

Ajai Kumar Dayal

For Ecommerce companies the concern was even more pressing. They too started with halls full of agents managing calls, but counterintuitively, as the scale grew, the first cost to be reduced was headcount

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The Tyranny Of Scale

Ajai Kumar Dayal

Human to human interface has been the touchstone of relationships through the centuries and the challenge is how to grow without losing it.

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The New Ecommerce Rules & Brick & Mortar Retail

Ajai Kumar Dayal

There is no doubt we should have a level playing field for all ecommerce operators, but it would take years for any new sites to come to anything near the global players in size, diversity and efficiency in every area. And what is to say that eventually the larger local operators will not start creating monopolies and taking control of the supply chain themselves? Is this not happening in the case of large brick and mortar retailer chains even now?

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