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Adarsh Gupta

The author is the Owner of Liberty Enterprises. Adarsh has scripted many success stories in his 35 years of professional life. Has built a career from the grass-root level working closely in retail, sales, export marketing and then product development and brand management to overall strategy, leadership & innovation. A stickler for detail Adarsh Gupta, at 56 has successfully driven the making of Liberty Whiteware into a reality in record time having set up the world-class manufacturing facility at Neemrana, Rajasthan. Having honed his business skills under the able guidance of his father, Late Shri PD Gupta, Adarsh is the first in the family who looked beyond the “now-in–the-blood” footwear business. He has been instrumental in consolidating the Group’s 60 years old business into a corporate structure and paving way for the family’s diversification projects outside footwear business.

Latest Articles By Adarsh Gupta

Physical Distancing: A New Normal

Adarsh Gupta

A New Business Opportunity is Knocking at Your Door - Are You Ready?

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