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Abhik Choudhury

The author is Chief Strategist & Founder, Salt & Paper Consulting

Latest Articles By Abhik Choudhury

5 Things In Marketing That Will Evolve In 2019

Abhik Choudhury

2019 will be interesting as brands keep learning marketing, now is both the irreplaceable and effortless bond between sophisticated next gen technology and old school human emotions

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4 Secrets To Market Your Bootstrapped Startup

Abhik Choudhury

This journey of being the underdog, underground brand to a household name may need a lot of fine tuned strategy and mad love but it’s definitely way cheaper and lasts much longer than 500 print ads ever can

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How A Celebrity Wedding Changes Brand Perception

Abhik Choudhury

Celebrity endorsements have been predominating in India for a very long time and it became more engross when the celebrity get married. It is like one brand is marrying another

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