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A. Balasubramaniam

The author is a product designer, based in Gurgaon. He heads ‘January Design’, a boutique design studio

Latest Articles By A. Balasubramaniam

Brand Baaja: The Box Matters

A. Balasubramaniam

The truth is, packaging can make or break a product, despite all its goodness. So unlike in a book, the cover is most crucial for a product

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Auto Design: The Tale Of 2 Cars

A. Balasubramaniam

One is fast, furious, and everything else a millionaire desires. The other is economical, practical, adequately stylish and satisfies various needs of middle-class Indians

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