Ed Anderson focuses his research on the broad cloud service market, including market trends, forecasts, the cloud vendor landscape and cloud sourcing scenarios. He tracks different cloud usage cases, including public cloud, private cloud and hybrid cloud scenarios. Cloud adoption often means employing consulting, implementation, migration and managed services, and Mr. Anderson provides a perspective on the key service providers delivering these services. Mr. Anderson splits his time between end-user clients and service providers to deliver a balanced perspective. His passion is mapping the right technologies to the right operating scenarios, and helping organizations get the full benefits of cloud service offerings along the path to a more modern, digital business environment. He helps both end-user organizations and service providers to outline their strategy for leveraging cloud services to ensure the full and successful realization of business benefits.