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Soumya Sehgal

Soumya Sehgal leads the Marketing and Advertising beat at BW Businessworld. She also contributes to the startup ecosystem for BW Disrupt.

Latest Articles By Soumya Sehgal

Mullen Lintas and INS create a new campaign 'Rupaiyyah Hai Pahiya' to jumpstart the economic activity in the country

Soumya Sehgal

Conceived by Mullen Lintas, ‘Rupaiyyah Hai Pahiya’ (Wheels of the Economy) is an initiative to encourage consumers to start spending and to create liquidity in the market, and help boost the country’s economy. The message will be amplified on the back of the extensive network provided by Indian Newspaper Society (INS).

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CarDekho launches new campaign “The everyday hero”

Soumya Sehgal

Conceptualised and created by Leo Burnett India, the film captures the relevance and reliability of a safe commute with a heart-warming story depicting a retired doctor who decides to resume his duty against the wishes of his family

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To Collaborate & Co-create, the Roaring Mantra for Brands in 2020

Soumya Sehgal

From the very beginning, brands have somehow organically found each other to collaborate with – From joint CSR ventures, to collaborative awareness campaigns, so many brands have leveraged teamwork for the greater good.

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Marico Limited launches its first range of Ayurvedic products, Saffola ImmuniVeda

Soumya Sehgal

Last ten years have witnessed consumer preferences shift towards more natural, or so to say, organic products. Patanjali being one of the trailblazers, has convinced people to “go back to our roots”. This is becoming part of the larger authenticity trend for most brands to experiment with now.

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Mi India launches a new TVC for the popular Redmi Note 9 Pro Max

Soumya Sehgal

The 60-second digital edit features a visually rich maximalist aesthetic to underline the limitless possibilities of the device.

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Sales and marketing has become less constrained post-COVID-19: Harssha Shetty, CMO, Hindustan Zinc Limited

Soumya Sehgal

Shetty talks about the company’s growth playbook and how they converted this adversity into an opportunity.

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Wavemaker collaborates with Indie music star Jasleen Royal for Cadbury Dairy Milk Silk’s ‘I Missed You’ campaign

Soumya Sehgal

The song beautifully encapsulates the emotions of a young couple during a long distance relationship.

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Panasonic India’s latest campaign introduces its new AI-enabled refrigerators with a twist

Soumya Sehgal

Conceptualised by Milestone Dentsu, the 5-film digital series focuses on the brand’s patented technology of Econavi sensors

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Dailyhunt launches ‘JOSH’ app: Creator-first, consumer-focused and content-forward

Soumya Sehgal

Serving the middle belly of India, the app is looking at winning the mind, time & revenue share for all things local language.

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New consumption patterns of consumers to construct micro-markets and hyper-segmentation- Anup Rau, MD & CEO, Future Generali India Insurance

Soumya Sehgal

The insurance sector did go through its fair share of ups & downs during the pandemic. But, with its consistent efforts, it sailed smooth and is now at an advantageous position.

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