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Sonal Khetarpal

Sonal writes on startups and entrepreneurship for BW Businessworld, an interest which she developed while working for Inc. India. When she is not reporting, she is brainstorming about a startup of her own. She loves food, mountains and all things green.

Latest Articles By Sonal Khetarpal

The Social Media Battle: Flipkart Beats Amazon

Sonal Khetarpal

Social media analysis has shown that Flipkart's 'Billion Dollar' sale campaign is a runaway hit among digital shoppers, logging three times the number of mentions on social media compared to its closest rival, Amazon. However, festival bargain hunters seemed to prefer the Amazon site that clocked 52 percent visitations of the digital shopping universe compared to Flipkart's 50 percent. This also points to the fickle loyalty of shoppers who prefer to constantly compare prices of contending eTailers before making a buy.

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Will E-Retailer Infibeam's IPO Bet Click?

Sonal Khetarpal

Online shopping portal Infibeam Incorporation Ltd has received markets regulator Securities and Exchange Board of India's (Sebi's) approval to raise an estimated Rs 450 crore through an initial public offering (IPO).

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Myntra CEO Says App-Only Strategy Working

Sonal Khetarpal

Online fashion brand Myntra recently launched a private brand "All About You" in partnership with actor Deepika Padukone. On the sidelines of the event in Delhi, chief executive officer Ananth Narayanan talked to BW Businessworld about the company's app-only strategy, way to profitability and the new launches.

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Govt Unveils Mega Plan To Create Rural Entrepreneurs

Sonal Khetarpal

The Ministry of Micro, Small and Medium Enterprises (MSME) has unveiled an ambitious initiative to create tens of thousands of new entrepreneurs in rural areas and has tied up with a leading bank for project funding.

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Govt To Introduce Entrepreneurship Education In 3,000 Colleges

Sonal Khetarpal

The Union government will introduce entrepreneurship education in 3,000 colleges across India in the next five years to support the growth of startups, a senior official said.

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HR Needs Its Own Digital Strategy To Improve Productivity, Says Oracle's John F Hansen

Sonal Khetarpal

John F Hansen, Vice President of Product Management Applications Development at Oracle, talks to Sonal Khetarpal of BW| BusinessWorld at the sidelines of the SHRM conference on 24 September, 2015 on the latest thinking on the transformation journey in the HR arena. He shares insights on how to think differently about the motivations and behaviours of the workforce and how systems can be used to support the new way of addressing people management challenges.

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IndiaMART Achieves 100,000 Premium Customers Milestone

Sonal Khetarpal

IndiaMART, one of India’s largest online market places that connects buyers and suppliers, has accomplished one lakh premium customers on its online platform.

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Functional Gets Fashionable

Sonal Khetarpal

Before every trip there is a feeling 'have I forgotten to pack something?' The list of things to be carried on a trip is long – a travel pillow, headphones, eye mask, pen knife. And, then these things get lost in the big black hole of the back pack. What if you could have a separate pocket for all travel needs in your hoodie? This is the idea behind the new line of functional wear launched by online campus merchandise brand CampusSutra.

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SelectJobs Launches Biker Rally To Get Delivery Boys

Sonal Khetarpal

In first two days of the rally, the company has got more than 1,600 registrations on their job portal.

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GenNext Launches Its Fall Batch Of 10 Startups

Sonal Khetarpal

GenNext Innovation Hub, an accelerator programme by Reliance Industries (RIL) and Microsoft Ventures on Friday (11 September) began its second ‘Fall 2015’ batch by announcing the names of ten startups.

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