Sonal Khetarpal
Sonal writes on startups and entrepreneurship for BW Businessworld, an interest which she developed while working for Inc. India. When she is not reporting, she is brainstorming about a startup of her own. She loves food, mountains and all things green.
Latest Articles By Sonal Khetarpal
Tales Of An Old Monk
If only the company were to use its old world charm for new age marketing to re-invent the brand, Old Monk would be young again
Read MoreInclusion: Insensitive Inc.
There’re as few jobs for the disabled in the country as disabled-friendly toilets. Inclusion initiatives are still few and far between
Read MoreOnline Retailers Offer Heavy Discounts In Republic Day Sale
Snapdeal expects the average daily users to grow by eight to ten times throughout the Republic Day week
Read MoreHow To Create A Disability-Friendly Workplace
Here are five simple solutions companies can incorporate to make their workplace more disabled-friendly
Read MoreGovernment Delivers And Promises More
The next big date for Startup India is 16 January, when the government has promised a slew of reforms to boost the ecosystem in the country. We hope the wait is worth the while.
Read MoreThe Idli Factory
A loyal workforce has helped build the Saravana brand as much as quality ingredients and standardisation have
Read MoreBudding Entrepreneurs Pin Hopes On Startup India Event
While too much action grips the startup world, going forward, entrepreneurs would also require certain clarities from the government, which will help them understand the ease of doing business
Read MoreShoppers Stop: Holding Its Own
Shoppers Stop faces competition both online and offline. In physical retailers, Central and Lifestyle are two key competitors.
Read MoreSIDBI Clears New Fund To Help Startups
Small Industries Development Bank of India has sanctioned around Rs 200 crore from the Rs 2,000-crore India Aspiration Fund launched in August
Read MoreRaymond: Turning The Wheel Of Fortune
To promote its ads, Raymond tripled its television advertising budget. It also took sponsorship for the biggest properties such as Indian Premier League and World Cup.
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