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Sonal Khetarpal

Sonal writes on startups and entrepreneurship for BW Businessworld, an interest which she developed while working for Inc. India. When she is not reporting, she is brainstorming about a startup of her own. She loves food, mountains and all things green.

Latest Articles By Sonal Khetarpal

Tales Of An Old Monk

Sonal Khetarpal

If only the company were to use its old world charm for new age marketing to re-invent the brand, Old Monk would be young again

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Inclusion: Insensitive Inc.

Sonal Khetarpal

There’re as few jobs for the disabled in the country as disabled-friendly toilets. Inclusion initiatives are still few and far between

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Online Retailers Offer Heavy Discounts In Republic Day Sale

Sonal Khetarpal

Snapdeal expects the average daily users to grow by eight to ten times throughout the Republic Day week

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How To Create A Disability-Friendly Workplace

Sonal Khetarpal

Here are five simple solutions companies can incorporate to make their workplace more disabled-friendly

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Government Delivers And Promises More

Sonal Khetarpal

The next big date for Startup India is 16 January, when the government has promised a slew of reforms to boost the ecosystem in the country. We hope the wait is worth the while.

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The Idli Factory

Sonal Khetarpal

A loyal workforce has helped build the Saravana brand as much as quality ingredients and standardisation have

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Budding Entrepreneurs Pin Hopes On Startup India Event

Sonal Khetarpal

While too much action grips the startup world, going forward, entrepreneurs would also require certain clarities from the government, which will help them understand the ease of doing business

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Shoppers Stop: Holding Its Own

Sonal Khetarpal

Shoppers Stop faces competition both online and offline. In physical retailers, Central and Lifestyle are two key competitors.

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SIDBI Clears New Fund To Help Startups

Sonal Khetarpal

Small Industries Development Bank of India has sanctioned around Rs 200 crore from the Rs 2,000-crore India Aspiration Fund launched in August

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Raymond: Turning The Wheel Of Fortune

Sonal Khetarpal

To promote its ads, Raymond tripled its television advertising budget. It also took sponsorship for the biggest properties such as Indian Premier League and World Cup.

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