Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print

Shubhi Tandon

The author is special correspondent at Digital Market Asia, is fascinated by the evolving digital media industry, and has focussed on tracking developments in the field in Asia Pacific.

Latest Articles By Shubhi Tandon

Ikea Enters The Playing Field

Shubhi Tandon

The campaign is a series of short films in which some iconic Ikea products speak and express their personality

Read More

Using Star Power To Sell Used Cars

Shubhi Tandon

The campaign uses real-life relatable characters to highlight the problems people face while selling their cars and shows how Cars24 makes the exercise so convenient

Read More

AD Infinitum: Add Thrill To Life

Shubhi Tandon

Apollo Tyres’ TVC for its two-wheeler radial tyres Apollo Alpha is tar­geted at biking enthusi­asts who love the thrill of riding care-free in their high-performance bikes

Read More

Analysis: The Growing Trust Deficit

Shubhi Tandon

Advertisers and agencies have a complicated relationship, and trust makes a key part of it. However, in recent years, there has been a decline in the trust that an advertiser has in its agency partners. Only 10 per cent of advertisers globally trust their agency partners, according to a recent survey by ID Comms

Read More

Breaking The Taboo

Shubhi Tandon

Niine Sanitary Napkins’ latest ad film encourages men and women in the family to talk freely about periods and break the stigma that surrounds it

Read More

Fighting Inane Business Idioms

Shubhi Tandon

In conversation with Shubhi Tandon, Steve Blakeman, MD - Global Accounts, OMD Europe and Mike Adams, Investor-Advisor-Speaker, explain what inspired them to write the book

Read More

Healthy Kitchen, Healthy Life

Shubhi Tandon

Lizol’s latest campaign Lizol Kitchen, Healthy Kitchen has celebrity chef Vikas Khanna urging homemakers to make their kitchens a healthier space

Read More

Making Life Easier With Better Choices

Shubhi Tandon

With its latest campaign, American Express wants to reassure its customers that it has their back, both in life and in work

Read More

Every House Deserves A Clean Toilet

Shubhi Tandon

Harpic’s latest campaign Har Ghar Swachh has actor Akshay Kumar convincing people on and off screen about the importance of clean toilets

Read More

Why Data Analytics Is Key To Businesses

Shubhi Tandon

With the increasing number of connected devices, there is a rise in collected data. Analysing it right is critical for the success of businesses

Read More