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Shubhi Tandon

The author is special correspondent at Digital Market Asia, is fascinated by the evolving digital media industry, and has focussed on tracking developments in the field in Asia Pacific.

Latest Articles By Shubhi Tandon

Riding The Kumbh Fervour

Shubhi Tandon

Bajaj sought to make a connect with Kumbh pilgrims by introducing a service to ferry the elderly pilgrims called Platina Aaram Rath — these were Platina Comfortec 110 two-wheelers with especially fitted backrest

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A Social Cricket-Watching Experience

Shubhi Tandon

Hotstar’s latest TVC for VIVO IPL 2019 shows an Indian family struggle to bring together its magenetically repulsed twins until Hotstar comes to their rescue with its social cricket watching experience

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Making Tax Saving Fun

Shubhi Tandon

DSP Mutual Fund’s ad campaign Dramayana seeks to showcase its tax-saving product through a video series that features a quirky father-son duo who can show people how to make their lives better

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PGI India Launches #EqualsInLove Campaign To Celebrate Equality In Love

Shubhi Tandon

Platinum Days of Love’s campaign #EqualsInLove celebrates equality in love through a collections of films that celebrate couples who meet each other half way

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Getting Rid Of The E-waste

Shubhi Tandon

The E-waste Hum Le Jayenge campaign using the digital, social media and radio seeks to engage with people on how to dispose e-waste responsibly

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Celebrating Love That Is Rare

Shubhi Tandon

Platinum Days of Love’s campaign #LoveSoRare for its new season’s collection celebrates rare love with 30 digital films inspired by 30 designs

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#ItsTheNew: Break The Boring Habits

Shubhi Tandon

The digital film shows one of the most customary greetings like Aur Bata, What’s New, being answered with Taco Bell’s latest Chicken Wrap

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Behavioural Science And Advertising

Shubhi Tandon

Brands typically show off and bombard the listeners with a list of the reasons why they’re wonderful

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Give Life To Others

Shubhi Tandon

Fortis’s latest ‘More to Give’ campaign seeks to communicate the emotional payoff for the donor by showing how he can live on in others

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FB’s Guide On How To Create Videos With Stills For Ads

Shubhi Tandon

Create to convert is an easy framework to add lightweight motion to still images to make effective DR ads

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