Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20

Rupkatha Ganguly

I have completed my graduation from St. Xavier’s Kolkata and Master’s from University of Pune. The key to my heart lies in laughter. I like to explore- be it new cities, new cuisine, new subjects, languages, or sports. I am an avid reader and music-lover.

Latest Articles By Rupkatha Ganguly

Riding The Pride Of The Nation

Rupkatha Ganguly

Bajaj Auto’S latest campaign for Bajaj V further reinstates its positioning as India’s bike, after the first campaign showcased the exclusivity of V that comes from legendary INS Vikrant, to attract audience attention towards the bike

Read More

PR On The Rise In The Era Of Information

Rupkatha Ganguly

Kathy Bloomgarden, Global CEO of Ruder Finn, speaks to BW Businessworld about how the regime of change holds enormous scope of growth for the PR Industry and how important the Indian market is for the company

Read More

The Height Of Entertainment

Rupkatha Ganguly

The high-decibel TV campaign will be supported by an integrated marketing campaign including hoardings, bus backs, wall paintings, bill backs and cinema halls apart from television ads

Read More

Content & Innovation Are Lifelines For Indian Magazine Business

Rupkatha Ganguly

Digital is indeed taking front-stage with more than 50 percent of the growth today coming from mobile for most major publishers

Read More

Sapient's Prashant Mehta On How Data Can Help In Cutting Costs

Rupkatha Ganguly

The goal of marketing automation is to predict the consumer's next mood and moves, not only a specific moment's reaction. To achieve that there is a need to have very comprehensive, detailed understanding of the patterns that data presents

Read More

Connecting With Real Stories

Rupkatha Ganguly

Uber's campaign is designed to create a brand image that is beyond the traditional approach of highlighting promotional offers and prices

Read More

Fox Studios Uses FB Chatbot To Engage Dhoni Fans

Rupkatha Ganguly

The Facebook Chatbot, was hosted on the Messenger of Fox Star Hindi, accessible both on desktop and mobile

Read More

HR Is Instrumental To Change Mindset Of People

Rupkatha Ganguly

HR is instrumental to pick the best people who would thrive in a competitive environment and deliver for the organisation, experts said at BW HR Excellence Awards 2016

Read More

'HR Is An Active Business Partner'

Rupkatha Ganguly

HR professionals can have a significant role in building the organisation's culture; the theme of the company has to be inculcated fast

Read More

How HR Department Can Take A Bigger Role In Driving Growth

Rupkatha Ganguly

Creating a great workplace for employees is the need of the hour and can help corporate entities to grow at a faster pace

Read More