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Ruhail Amin

Deputy Editor, BW Businessworld Applause and everythingexperiential.com

Latest Articles By Ruhail Amin

Goafest 2018: Celebrating Excellence In Advertising

Ruhail Amin

Baba Ramdev’s session on the inaugural day of Goafest 2018 was not a mere discourse on building brands, but an inspiration marathon

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A Splash Of Fun

Ruhail Amin

The latest ad campaign ‘Mood Ting Tong’ from Perfetti for Center Fruit, is just like the candy, colourful, playful and an instant mood enhancer

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PepsiCo’s Vani Gupta Steps Down As Marketing Director, Indian Snacks

Ruhail Amin

Gupta joined PepsiCo in 2011 from Unilever where she was the Regional Marketing Manager, Hair, South Asia and South East Asia.

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India Ahead Of Many APAC Markets

Ruhail Amin

With India witnessing a three-fold increase in the use of programmatic, Matt Brocklehurst, Programmatic & Platforms Marketing Lead, Asia Pacific at Google India tells Ruhail Amin about the factors that have enabled this robust growth and how its use has replaced the manual process with an automated process and brought efficient practices into the environment

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Making Ourselves More Relevant In India

Ruhail Amin

In an exclusive interview, Alexander Schlaubitz, Vice-President, Marketing, Lufthansa Group tells Ruhail Amin about the significance of the Indian market and the strategy that the group has adopted to leverage opportunities in this market

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Story In Numbers

Ruhail Amin

That newspaper readership is growing was never a matter of dispute. And we now have the IRS results to reiterate the fact

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Create Wealth While Saving Taxes

Ruhail Amin

Axis Mutual Fund’s “Khushi ke Aasun” campaign around ELSS is encouraging people to invest in this instrument that not only helps in saving taxes but also creates wealth for people

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For Many Years We Did Not Define What Twitter Stood For: Matt Derella

Ruhail Amin

On a short visit to India, Matt Derella, Twitter's Vice President of Global Revenue and Operations, spoke to Businessworld about Twitter’s profitable phase, the shift to alternate revenue streams and the big promise that India holds for the company

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Because Lives Are Precious

Ruhail Amin

Maruti Suzuki’s latest ad campain ‘PehniKya?’ promotes awareness around the importance of wearing seat belts to protect lives in the event of road accidents

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Media: A Good Year

Ruhail Amin

The media industry, from print to digital, all saw a steady rise in their revenues last year

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