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Ruhail Amin

Deputy Editor, BW Businessworld Applause and everythingexperiential.com

Latest Articles By Ruhail Amin

Gender Diversity Can Deliver Up To 66% Higher ROI In Business: Anthony A. Rose, Founder Chairman and CEO, House of Rose Professional

Ruhail Amin

Anthony A. Rose, Founder Chairman and CEO, House of Rose Professional Pte, Ltd speaks to BW Businessworld about the growth of this global network and his passion to touch people’s lives

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‘AI Cannot Replace Human Touch Or Creativity’

Ruhail Amin

In a chat with Ruhail Amin, he speaks about the changing dynamics of advertising in the wake of disruptive technology and how advertisers are coming to terms with this shift

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‘I Never Felt There Was A Game We Didn’t Give Our Best To’

Ruhail Amin

In conversation with a journalist from a national news TV, Rhodes talked about team spirit and how that helped him grow as a cricketer as well as a person

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‘The Credibility Of Journalism Is Under The Scanner’

Ruhail Amin

Minister of Youth Affairs and Sports and Minister of State for Information and Broadcasting Rajyavardhan Singh Rathore tells Ruhail Amin about the controversy over the recent ‘Fake News’ order and how no news can be stopped today

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Goafest 2018: Celebrating Excellence In Advertising

Ruhail Amin

Baba Ramdev’s session on the inaugural day of Goafest 2018 was not a mere discourse on building brands, but an inspiration marathon

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A Splash Of Fun

Ruhail Amin

The latest ad campaign ‘Mood Ting Tong’ from Perfetti for Center Fruit, is just like the candy, colourful, playful and an instant mood enhancer

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PepsiCo’s Vani Gupta Steps Down As Marketing Director, Indian Snacks

Ruhail Amin

Gupta joined PepsiCo in 2011 from Unilever where she was the Regional Marketing Manager, Hair, South Asia and South East Asia.

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India Ahead Of Many APAC Markets

Ruhail Amin

With India witnessing a three-fold increase in the use of programmatic, Matt Brocklehurst, Programmatic & Platforms Marketing Lead, Asia Pacific at Google India tells Ruhail Amin about the factors that have enabled this robust growth and how its use has replaced the manual process with an automated process and brought efficient practices into the environment

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Making Ourselves More Relevant In India

Ruhail Amin

In an exclusive interview, Alexander Schlaubitz, Vice-President, Marketing, Lufthansa Group tells Ruhail Amin about the significance of the Indian market and the strategy that the group has adopted to leverage opportunities in this market

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Story In Numbers

Ruhail Amin

That newspaper readership is growing was never a matter of dispute. And we now have the IRS results to reiterate the fact

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