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Ruhail Amin

Deputy Editor, BW Businessworld Applause and everythingexperiential.com

Latest Articles By Ruhail Amin

Twist, Lick, Dunk — But Together

Ruhail Amin

The new Oreo campaign — rolled across outdoor, print & digital platforms — will be localised with nuances to drive greater relevance

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India Has Now A Big Data Powerhouse

Ruhail Amin

Zarina L. Stanford, Head of Marketing, SAP (Asia Pacific & Japan) — SAP launched its Leonardo Centre in India ahead of many other centres globally — tells Ruhail Amin about the growing clout of the Indian digital ecosystem and how global players are looking at participating in this transformational journey and leveraging the opportunity that India presents

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Punit Goenka: Taking It To A Higher Altitude

Ruhail Amin

From a broadcaster to a leading media and entertainment powerhouse, ZEE made that shift rather gracefully on Goenka’s watch

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Challenging The Digital Duopoly: Has The Change Begun?

Ruhail Amin

At a recent roundtable on ‘Disrupting Mobile Advertising Duopoly in the Indian Media Landscape’ held in Delhi NCR, experts debated the existing market duopoly and also spoke about how it could pan out in the coming time

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Women In Media More Powerful Than Men, Says Vivek Oberoi

Ruhail Amin

One of the representatives of the film industry who is also involved with social entrepreneurship, Vivek Oberoi opens up in a conversation with BW’s Chahat Jain and Ruhail Amin, about the winds of change sweeping the corporates, media, and, of course, the film world

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Celebrating ‘Unity In Diversity’

Ruhail Amin

The new RoohAfza campaign ‘Ghulke Jiyo’ in its refreshing way asks India to come together and celebrate the ‘unity in diversity’ that it stands for

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We Have A Comeback Story To Tell

Ruhail Amin

In an interview with BW, Vijay Mansukhani, MD, Mirc Electronics (Onida) tells Ruhail Amin about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronic brands don’t compete on a global scale

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Small Car, Big Stories

Ruhail Amin

Datsun India’s latest digital campaign #MorePower2You is making news for its innovative approach to bring together inspiring stories of Datsun owners

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Lithuania Holds Big Promise For Indian Investors: Alina Adomaityte

Ruhail Amin

Alina Adomaityte, Senior Business Development & Strategy Leader in Lithuania, was speaking at the ongoing Women Economic Forum 2018

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Gender Diversity Can Deliver Up To 66% Higher ROI In Business: Anthony A. Rose, Founder Chairman and CEO, House of Rose Professional

Ruhail Amin

Anthony A. Rose, Founder Chairman and CEO, House of Rose Professional Pte, Ltd speaks to BW Businessworld about the growth of this global network and his passion to touch people’s lives

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