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Ruhail Amin

Deputy Editor, BW Businessworld Applause and everythingexperiential.com

Latest Articles By Ruhail Amin

Marketers Need To Think Beyond Social & Search In Digital

Ruhail Amin

The use of data and technology in marketing has ushered in a new era for CMOs. The prime challenge is to keep pace with the fast-paced consumer behaviour and MarTech is turning out to be the perfect solution to make it happen in an effective way

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Connecting Directly With Customers

Ruhail Amin

BW Businessworld catches up with Donovan Sung, director of Product Management and Product Marketing, Xiaomi Global, during his recent visit to India, to discuss the smartphone company’s marketing plans for the country

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With New Identity, ‘Delhi Sultans’ All Set To Conquer Pro Wrestling Season 2

Ruhail Amin

The season 2 will see Delhi team in a totally new avatar. The team has got a new identity and a new name too. While they were called ‘Dilli Veers’ earlier, now the Delhi team has been renamed as Delhi Sultans

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Consumer Behaviour Complexity Has Become Much Bigger

Ruhail Amin

In an interview with BW Businessworld’s Ruhail Amin, Kantar’s chief operating officer Richard Ingleton and Kantar Insights South Asia CEO Preeti Reddy, talk about the changing dynamics of market research firms and the global importance that India commands when it comes to the research business

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Impromptu: The Art Of Leadership

Ruhail Amin

JWT has built a trajectory that most agencies can’t yet dream of. One of its great successes has been its India operations on the watch of Tarun Rai, CEO, JWT South Asia

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Redefining Workplace Culture

Ruhail Amin

Highlighting the need to keep up with the fast-changing technological pace, Tamara Ingram, CEO of JWT Worldwide, speaks about the challenges facing the advertising sector

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100th Usha All India Ladies Amateur Golf Championship Kicks Off In Delhi

Ruhail Amin

This year's top contenders will include the reigning No. 1 in the merit list, Diksha Dagar and Tvesa Malik. Others top stars in the merit list include Sifat Sagoo, Amrita Anand, Seher Atwal, Anika Varma and Ridhima Dilawari

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'Basics Of Media And Other Businesses Are Same'

Ruhail Amin

Young entrepreneurs should have the capacity to take timely decisions, says Kartikeya Sharma, founder and promoter, ITV Network

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Demonetisation Upped The Digital Wallet Game, But Can It Be Sustained?

Ruhail Amin

With digital wallet payments becoming a popular alternative to cash-based transactions, the crucial question is: Will the digital wallet companies be able to sustain the rush of customers?

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‘New Universities Will Give Shape To New Culture’

Ruhail Amin

In an interview, Vallabh Bhanshali, who is the member of the governing body at FLAME University, talks on how the university is redefining the system of higher learning in India

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