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Ruhail Amin

Deputy Editor, BW Businessworld Applause and everythingexperiential.com

Latest Articles By Ruhail Amin

BW Event: The Women Of Substance

Ruhail Amin

IMPACT 50 Most Influential Women 2017 unveiled at a glittering ceremony in Mumbai, Malini Agarwal tops this year’s list

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Time For Greater Collaboration

Ruhail Amin

In an exclusive interview with BW Businesssworld’s Ruhail Amin, Oracle Marketing Cloud’s marketing transformation & strategy director Wendy Hogan spoke about the need to build complementary relationships between customer data and the potential challenges facing future marketers and more

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Gender Equality Needs To Be Promoted: Ananya Birla

Ruhail Amin

Ananya Birla, the young scion of the Birla Empire shares her thoughts on being a woman in this male dominated world, her inspiration, life challenges and more

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Marketing And Advertising: Trim Away The Unwanted

Ruhail Amin

Brands in India — both domestic and international — are constantly trying new ways to capture the attention of the large youth population in the country

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Marketers Need To Think Beyond Social & Search In Digital

Ruhail Amin

The use of data and technology in marketing has ushered in a new era for CMOs. The prime challenge is to keep pace with the fast-paced consumer behaviour and MarTech is turning out to be the perfect solution to make it happen in an effective way

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Connecting Directly With Customers

Ruhail Amin

BW Businessworld catches up with Donovan Sung, director of Product Management and Product Marketing, Xiaomi Global, during his recent visit to India, to discuss the smartphone company’s marketing plans for the country

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With New Identity, ‘Delhi Sultans’ All Set To Conquer Pro Wrestling Season 2

Ruhail Amin

The season 2 will see Delhi team in a totally new avatar. The team has got a new identity and a new name too. While they were called ‘Dilli Veers’ earlier, now the Delhi team has been renamed as Delhi Sultans

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Consumer Behaviour Complexity Has Become Much Bigger

Ruhail Amin

In an interview with BW Businessworld’s Ruhail Amin, Kantar’s chief operating officer Richard Ingleton and Kantar Insights South Asia CEO Preeti Reddy, talk about the changing dynamics of market research firms and the global importance that India commands when it comes to the research business

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Impromptu: The Art Of Leadership

Ruhail Amin

JWT has built a trajectory that most agencies can’t yet dream of. One of its great successes has been its India operations on the watch of Tarun Rai, CEO, JWT South Asia

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Redefining Workplace Culture

Ruhail Amin

Highlighting the need to keep up with the fast-changing technological pace, Tamara Ingram, CEO of JWT Worldwide, speaks about the challenges facing the advertising sector

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